Behind Apicha CHC's Brand Refresh

Apicha Community Health Center Nov 25, 2015  

Apicha CHC

Every organization celebrates its milestones. Our brand refresh is one of these exciting times for Apicha Community Health Center.

After being awarded a Vital Access Program and Safety Net Provider (VAP) award, we were able to move forward in Apicha CHC's transformation from an HIV/AIDS coalition for Asians and Pacific Islanders (A&PI) to a Federally Qualified Health Center-Look Alike (FQHC-LA) for all New Yorkers.

This transformation became the catalyst in our brand refresh.

Our refresh represents apicha's rich history of serving people living with HIV/AIDS, Asians and Pacific Islanders and the LGBT community while also communicating our extended primary care services. It's a way for us to continue the promise of apicha while enhancing the services we provide for you, our patients.

Apicha CHC's Core Values

Through this process, we've identified 10 core values that transcend throughout the Apicha CHC experience:

    1. Embrace 'otherized' people.
    2. Show respect, always.
    3. Stay culturally competent.
    4. Be vocal advocates.
    5. Lead innovative change.
    6. Provide a safe refuge.
    7. Steward community health.
    8. Deliver quality wellness services with compassion.
    9. Act courageously.
    10. Go above and beyond our calling.

When was your last checkup? Request an appointment


Say Hello to Our New Logo

With its modern look and feel, bold colors and consistent typography, we're confident in what our new logo represents - our mission, compassion and commitment to our patients and community.

The softer font demonstrates our continued promise of being a caring health center, with an open door policy. Our use of an abstract triangle and equal rights symbol embodies inclusion, dignity and respect for all, which of course have always been core values of apicha. We remained loyal to the color red to be both recognizable to the apicha community as well as connect to the HIV/AIDS movement and Asian culture.

Last, you'll notice our change from APICHA (capitalized) to Apicha. With the addition of primary care services we now provide, we wanted to removed our association with an acronym, as we felt it conveyed limited services.We're a community health center that has pride in offering medical care in a culturally competent environment through an inclusive, welcoming experience.

We Care About Your Thoughts

This brand refresh is for you, our current and future apicha patients, friends and supporters. Just as our "We Care" philosophy embodies everything we do and stand for, we refreshed our brand in an effort to make the apicha community health center experience easier for you.

Help us spread the word on Apicha CHC's brand refresh! Let us know what you think of our new logo, by leaving a comment below.

Apicha Community Health Center | LGBT Health Center in NYC


Ready to take action about your health?
 request an appointment

Subscribe For Updates

Early Signs of HIV

Early Signs of HIV

Early HIV is the beginning stage of HIV disease, right after HIV infection occurs. If you were not...
Substance Abuse 101: Cocaine

Substance Abuse 101: Cocaine

Cocaine is another commonly abused substance. It has a number of negative health effects and is...
Substance Abuse 101: Alcohol

Substance Abuse 101: Alcohol

Alcohol is one of the most popular, easily accessible, and dangerous substance people can abuse....

"I Swallow Daily" API Artists Discuss PrEP, Stigma, & Representation

APIs remain one of the minority groups in NYC that have not seen a decrease in new HIV diagnoses....
Everything You Need to Know About the 2020 Census

Everything You Need to Know About the 2020 Census

The 2020 Census is here, and is key to improving quality of life for everyone. If you haven't heard...
Activities You Can Do During Quarantine & Self-Isolation

Activities You Can Do During Quarantine & Self-Isolation

As the COVID-19 pandemic continues, many folks have begun to quarantine and self-isolate. Although...
Five Ways to Stay Connected With Loved Ones During Quarantine

Five Ways to Stay Connected With Loved Ones During Quarantine

During this time, many people are are self-isolating and quarantining. Although this is the best...
Everything You Need to Know About Telehealth

Everything You Need to Know About Telehealth

As the COVID-19 pandemic continues to evolve, Apicha CHC has made numerous operational adjustments...
Recognizing National Native American HIV/AIDS Awareness Day

Recognizing National Native American HIV/AIDS Awareness Day

National Native American HIV/AIDS Awareness Day is March 20. This day serves to raise awareness and...
New York State Announces Special Insurance Enrollment Period for Uninsured New Yorkers

New York State Announces Special Insurance Enrollment Period for Uninsured New Yorkers

NY State of Health, together with the New York State Department of Financial Services (DFS),...